Historic paint colors were anything but boring, and despite the iconic presidential residence being one of the first things to mind when thinking of American paint colors, white was rarely actually used as a feature house color in America. As it was traditionally hard to produce and maintain vibrant white paints, this point is only reinforced when you refer to that the White House was exposed sandstone for many years before it ever received a coat of whitewash (to protect the stone from winter more than cosmetics). It would be another 20 years before it had actually received a coat of (oil-based) white paint.
The California Paints Blog
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Ever wonder how the modern practice of color forecasting came to be? We turned up this feature from Technicolour, a BBC4 special dedicated to studying our understanding and use of color ranging from biology to fashion.
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